Jumilla’s long wine-growing tradition dates from the Romanisation of Hispania, although remains have been found in archaeological digs of vines cultivated 5,000 years ago. However, it was not until the mid-nineteenth century when after the plague of phylloxera that devastated large swathes of Europe, the wine-growing economy took root in Jumilla, which considerably increased the plantation and exportation of vines. Jumilla’s wines have been revealing new potential since the early 1990s.
Careful harvesting and investment in new equipment has improved the wines’ quality. The result is a new generation of elegant wines, some organic, and the majority young, in which the Monastrell grape is showing remarkable results in the hands of skilled winemakers. Jumilla wines have, therefore, begun to make an impact abroad.
Associated to this DO a wine route has been created, Ruta del Vino de Jumilla, to develop tourism around wine. Among its attractions it offer a wine museum, and archeological museum and an etnographic museum. In mid-August a week-long festival celebrates the arrival of the grape harvest.